Playbook: The BD4D Standard

Binding. We will be legally bound by these Commitments, and anyone we share Your Data with will be similarly bound.

In adopting the Better Deal for Data, an organization is making a binding promise that it will follow these Commitments with respect to its data practices, and that it will require organizations with whom it shares that data to agree to the BD4D Commitments or similar data use policies. This promise may be legally enforceable in many regions.

• A BD4D Adopter must display, post, or link to the BD4D Commitments where they can be easily viewed by its staff and anyone whose data the organization collects, uses, or shares. For example, the Commitments may be published on a page on the organization’s website, incorporated into its data use or sharing agreements or policies, referenced in legal terms of service or privacy policies, and/or placed directly into an app or tool operated by the BD4D Adopter.
• Organizations that share data, as allowed under the Commitments, must ensure that the recipients of this shared data have committed to data practices that are consistent with the Better Deal for Data, or are BD4D Adopters themselves.
• If an organization ends its adoption of the Better Deal for Data, it must notify affected data stakeholders, and provide adequate time for them to request data deletion. Data collected, used, or shared prior to such notice shall continue to be subject to the BD4D Commitments.
• This Commitment does not require a BD4D Adopter to create new legal agreements. However, for the avoidance of doubt, organizations adopting the BD4D Standard should consult their own counsel for specific legal guidance.

This Commitment applies to all organizations that adopt the Better Deal for Data.

This Commitment does not apply to the extent it conflicts with, or is legally superseded by, law or regulations that apply to a BD4D Adopter. Generally, in order to avoid negative surprises to affected data stakeholders, a BD4D Adopter should be transparent about any exceptions based on legal compliance.